Understand your objectives for a successful redesign
If your application is already tried and tested and has seen viable and effective first versions, keeping up with the times is essential. Not only do we live in an ever‑evolving digital landscape with new technologies, but we are also a society of users constantly evolving. Our practices and tastes as users of web and mobile applications are growing and changing. An application cannot be frozen in time and needs to be redesigned or modernized after some time.
The first step in application redesign is understanding the objectives. To do this, you might ask yourself: Does my application need increased traffic? Is there a crying need for better performance? Does my application need a complete redesign to attract new users? There could be many reasons for this, and you’ll need to do some soul‑searching to determine what needs redesigned.
So, a complete audit is often necessary before starting the redesign. First and foremost, a technical audit analyzes the code, measures performance, and identifies weaknesses in the infrastructure. Then, exploring the user experience (UX) and the user interfaces (UI) is a good idea. By mapping user paths through the application, it will be easier to identify weaknesses and strengths. The user experience is a priority that should not be neglected in a redesign. Accessibility and inclusivity are often the watchwords for ensuring that navigation and use are adapted to all users. Workers’ efficiency and effectiveness in their core tasks are also measured at this stage. Could the time needed to perform this task be reduced by automating it? Could the risk of error be reduced by facilitating this process? On another note, user satisfaction with the tools is also a factor to be considered to ensure greater adherence to them.
A redesign that covers all aspects of your application
Content and design should not be overlooked during the audit either. Is it relevant, well‑referenced, or in need of revision or improvement? The aim is to maintain consistency between the old and new versions while retaining the key elements of an application’s brand image. Nevertheless, a touch of modernity and keeping up with trends will always be good choices for a redesign. It’s all about finding the right balance between aesthetics, relevance and performance.
The success of an application development is a story of collaboration between the different areas of expertise working on the redesign. Whether it’s the development teams, designers, copywriters or the marketing team, all these stakeholders can use their expertise to adjust the project according to feedback. Rigorous testing of all aspects of application development, such as performance, security and compatibility between different systems, is essential before deployment.
Once online, however, the work is not over. To maintain a continuous improvement strategy, teams must be ready to deal with user feedback and move quickly to correct and update any problems. Measuring and analyzing key KPIs will be another step that will occupy the teams’ lives after deployment.
By entrusting your application redesign to an expert agency like Nmédia, your company puts all the chances on its side to succeed in providing its users with a modern and efficient application. In addition to our digital ecosystem modernization and redesign services, our experts are on hand to guide you through developing and managing digital solutions while working with you to achieve your business objectives.