Demystify the challenges and benefits of digital recruitment, and see how the right strategy can help you achieve your goals for recruiting qualified candidates and outperform the changing world of work.
The challenges of digital recruitment
With today's labor shortage and job market challenges, human resources management needs to put the human element at the heart of its concerns to establish a relationship of trust with candidates. While this may seem challenging on the Web, an excellent editorial strategy can adapt your message to users' interests.
However, other challenges emerge from digital recruitment:
- Some organizations don't have the skills to launch an online recruitment process themselves;
- Online competition is fierce. Your strategy needs to be well thought-out to highlight your employer brand;
- The personalization of the recruitment process needs to be more thought through online, as there is less human contact;
- Social media monitoring must be constant, and responses to job offers must be rapid.
To overcome these challenges, it's crucial to understand the benefits of digital and maximize its use, always according to a strategy and tactics that meet your organization's challenges.
The benefits of digital recruitment
You must understand that digital technology facilitates recruitment in many ways.
- Your network of contacts becomes much wider, with the possibility of advanced targeting of advertising campaigns.
- Exchanges and various communications are more accessible with the use of online systems and automation processes.
- Application processing times are reduced with human resources management software.
- Your recruitment budget can be reduced thanks to more cost-effective and efficient digital methods.
- Modernized digital systems that run processing in parallel streams reduce the risk of errors.
The reliability of a digital strategy depends on several factors, but using it to recruit staff today is not negligible. The significant shift to the Web for businesses has already been underway for several years, and we need to be able to recognize the benefits and integrate digital tools into all departments of an organization.
Tips How do you reach your candidates in the face of multiple digital channels? Here are the current trends in making contact:
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Building a successful recruitment strategy
The real question on your mind right now is: how can I achieve my recruitment objectives using digital tools? We'd love to answer with a magic bullet, but there's no such thing. However, we have the digital expertise to establish tactics that work if implemented correctly.
3 pillars of effective recruitment
It's within these three pillars that a good recruitment strategy takes shape. Your results will depend on one or more of these powerful tactics for your organization.
At Nmédia, our specialists work with you to address your current challenges.
Pillar 1: the communication
Recruiting the best employees requires a sharp communications strategy with engaging copy that reaches the right people. Our marketing and copywriting experts will make sure to generate excitement for your job postings so that you achieve your recruitment goals.
| Publicity campaign | Personalized newsletters | Social media animation |
Pillar 2: application development
The secret of a successful recruitment process also lies in centralizing your information in one place. Our team ensures that you stand out from the competition through efficient application development that reflects your image.
| Career page | Showcase website | Posting jobs |
Pillar 3: system development
Recruiting employees is a time-consuming task that must be repeated repeatedly. It is, therefore, important to use application management software to automate processes and minimize processing times.
| Processing applications | Follow-up of job applications and offers | Automation of processes |
Nmédia, your ally for a customized recruitment strategy
While there's no template for defining a plan, we strive to deploy unique tactics and tools that adapt to your business challenges. We can customize our service through these three pillars and deliver accurate results focused on your employer brand.
Would you like to see what it's like to work with us? See how Nmédia has overhauled its digital recruitment strategy with its new Job de rêve career site showcasing its employer brand.
Want to assess your recruitment strategy needs? Talk to one of our experts.