In addition to the creation and use of Serge (a thirty-year-old leek, epicurean and traveller), several initiatives were carried out to reinforce the notoriety of Crazy Leeks and increase leek sales:
- Creation of a website promoting the benefits of leeks and other foods from the producer, like asparagus and small fruits;
- Optimization of the user journey;
- Development of a loyalty strategy based on the creation of original content, including a newsletter strategy (email marketing), monthly blog posts, a social media strategy, and Facebook community management;
- Implementation of digital advertising;
- Creation of a strong brand image based on creative visual content and the design of a virtual spokesperson (Serge the Leek);
- Formation of a brand notoriety strategy, including contests, advertising campaigns, association with renowned chefs (Ricardo, Bob le Chef and Nicolas Moreau), and product placement on specialized channels and programs (Zeste, Ricardo, etc.).
Social media that stand out
The team has put much effort into social media to make Crazy Leeks' pages a weekly must-see for the foodies among us. On the pages, we focus our efforts on encouraging a diversified diet and promote cooking at home humorously.
We also make sure that the Cultures de chez nous quality guarantee is known(the white of the leek is longer than elsewhere, the size of the leeks, and their delicious flavour) . In addition, all the latest trends in social media are followed very closely and then applied, such as adding motion effects to visuals or publishing stories with a clickable link.
Based on a unique collaboration between Cultures de chez nous and Nmédia, the incredible popularity of Crazy Leeks is proof that your expertise combined with ours can lead to a solid customer loyalty strategy.
