Work assigned to Nmédia for the website redesign
Vaillancourt Doors and Windows already had a website. However, the latter operated with a technology that didn’t offer an optimal experience in terms of security and flexibility.
Thus, the company referred to Nmédia to proceed with a complete website redesign. The objectives:
- Increasing the website’s level of security
- Optimizing user experience for them to easily find the information they are looking for concerning the products and retailers
- Simplifying the submission request process
- Establishing Vaillancourt as a leader in the door and window industry
Services offered by our team
Analysis and user experience strategy
Our marketing team had to establish Vaillancourt as a door and window industry leader.
To do so, our marketing strategists:
- Identified the goals of Vaillancourt Doors and Windows
- Analyzed the user journey on the website to optimize the road to conversion
- Identified the keywords that will help improve the company’s visibility on the Internet
- Reviewed the content structure (in collaboration with the UX team)
- Identified the call to action that will help lead users to conversion
- Set up performance measures
As for the UX team, they had to create the wireframes and review, in collaboration with the marketing strategists, the website structure and the functionalities that would help improve the new website’s performance. The objective: simplifying the journey of users looking for information and simplifying the submission request process. To do so, the submission form was reviewed and optimized, and so was the website’s content structure.
Migration towards the Umbraco CMS
Vaillancourt wanted a technology that would offer better performances in terms of:
- Security
- Flexibility (for content management)
- Maintenance (for updates)
- SEO (to keep ranking well on search engines)
- Loading speed on mobile (so consulting on mobiles or tablets would be optimal)
For all these reasons, we turned to the Umbraco CMS to host the new Vaillancourt Doors and Windows website.
Design modernizing
A huge amount of design work was done on the new website. The goal was to make sure Vaillancourt’s new image fit the company’s values and mission. To do so, our graphic designers:
- Proceeded with style research to determine which one would best answer the company’s objectives
- Created new promotional banners
- Played with the shapes of Vaillancourt’s logo (triangles and diagonals) to create unity throughout the website
Optimized content writing
Our editing team had to structure and optimize the original content and write a new one. The objective was to ensure Vaillancourt’s customers found the information they needed quickly and easily. About 40 pages (in French and English) were written to do so.
Finally, the editing team highlighted Vaillancourt’s advantages for the company to stand out from the competition in different aspects:
- Products quality
- After-sale service
- Product customization
- Etc.
Thus, a huge amount of work was done regarding the style (tone and style used for the website) and the content (strategic positioning of the keywords and content upgrading) to increase the conversion rate.
