Marketing automation and data activation offer many advantages for your digital strategy. In particular, it enhances the customer experience by fostering a bond of trust by delivering automated, personalized content at any point in the purchasing process. From a marketing point of view, this strategy allows you to accompany customers through the purchasing process, encourage recurrence, promote other services such as newsletters and webinars, and, above all, grow your relationship with your customers.
Our teams can implement several actions to help you reap the benefits of marketing automation and data activation:
- Define the different scenarios and determine the conversion processes and triggers that will generate messages sent to customers
- Send personalized e‑mails and text messages to maintain a relationship with the customer, generate new leads and build loyalty
- Acquire and store customer data in a Customer Relationship Management (CRM) solution to better measure results and make appropriate marketing decisions
- Select the tools that best integrate with your technology ecosystem from among our key partners (ClickDimensions, Actito, Microsoft Dynamics 365 Customer Insights)
- Optimize deliverability, one of the significant challenges in marketing automation, including spam filter management, delivery reliability, and more
