Whether you’re starting from scratch or need a partial or complete redesign, our experts are here to help you create a professional, attractive website or online store. Working closely with your team, we’ll take care of everything from graphic design and SEO to integration and launch.
Strategy and needs analysis:
- Per your needs and project requirements, we define objectives that meet your expectations and fit into a market analysis strategy.
- After identifying business objectives, target audience, competition, and market trends, we develop specifications detailing functionalities, technical specifications, and project constraints.
- Collaborating with your team, we design the site’s tree structure and determine the planning and hierarchization of the content that will make up your future website or online store.
- Using wireframes and in agreement with our design and user interface (UI) teams, we create sketches for the various user interfaces to visualize better and intuitively arrange the elements on key pages.
Design:
- With the help of our design team, we enhance your brand image and coordinate all visual elements to deliver a platform that reflects you. From the colour palette to the typography and the various graphic elements, we take charge of the visual design.
- We collaborate with our UI team to design intuitive user interfaces that optimize the user experience (UX) on all devices.
- Any website or online store must also have attractive content. Collaborating with our marketing and copywriting teams, we can optimize your site with relevant SEO‑enhanced content highlighting your products and services.
Development:
- On the front end, our developers will code the site’s visual elements (HTML, CSS, JavaScript) to be responsive and optimized for different devices
- On the back end, we develop servers and databases and integrate e‑commerce functionalities such as shopping carts, payments, inventory management, and other functions essential to the smooth running of your business. Our team is also capable of connecting the site and integrating external systems such as payment gateways, inventory management systems, and e‑mail marketing platforms
- As an essential step before going live, we also conduct extensive testing to ensure the site’s security and performance and the functionality and compatibility of your platform with different browsers and devices
- Finally, we deploy the site on a production server and carry out post‑delivery monitoring
Maintenance and evolution:
- Our work continues beyond there. We provide ongoing support and maintenance, including regular security updates.
- On the analysis and optimization side, we work with you to monitor site performance so we can better analyze user behaviour and make ongoing improvements to optimize the user experience and increase conversions. We can also implement a support strategy to further guide you in your digital marketing challenges.
