The possibilities are great for Facebook, Instagram, LinkedIn, X (formerly Twitter), or even TikTok and Pinterest, with millions of users and just as many potential customers. In addition to helping you increase sales, social networking platforms are ideal for interacting with your clientele and telling your brand’s story more authentically. In collaboration with our marketing, design and copywriting experts, we can implement a content strategy tailored to your reality through several actions:
- Analyze your needs and audience
- Recommend the type of content, writing style, and platforms that will likely generate a surge in traffic and interaction
- Create engaging, innovative and diversified content
- Manage and plan various types of content on the chosen networks, using appropriate tools
- Develop typical profiles (personas) to guide content creation and plan a strategic basis
- Measure your performance using social analytics tools
- Build an authentic and effective brand identity that inspires trust among your customers
- Write specific blog posts to enrich your website's SEO and feed your social networks to attract new users